Birthday Present Calculator | About | Research Centre | Feedback

If you have some free time please assist our research and development by filling out these two surveys:

Calculator Algorithm

We beleive that the Birthday Present Calculator algorithm should be a combination of real birthday present buying habits (sourced from our research) and ideas on what gift buying should be based on. This will allow us to both inform people how much others in similar circumstances are spending on gifts, as well as slowly shape the gift giving practice to reflect real information and be better for both giver and receiver.

Birthday Present Calculator Beta is largely based on the 'ideas' mentioned above, as well as real survey data to a much smaller degree. Ideally the prevalent factor will real buying habbits but we need more people to complete our Birthday Present Survey to do that. We are also encouraging people to complete a second survey, the Calculator Algorithm Survey which assesses the importance of the various factors included in the first survey.